The Spaghetti Marshmallow Challenge

Lesson Materials

Daniel Coyle also refers to the Marshmallow Challenge in his book The Culture Code, which I can highly recommend. 


The Spaghetti Marshmallow Challenge is a wonderful introduction into design thinking and understanding how teams work. Interestingly enough, statistically it is kindergarten kids who win over top executives, MBAs and other adults.

Tom Wujec from Audodesk did a wonderful TED Talk on the challenge.

A bit statistics… from Inc.:

  • the average tower is 50 cm high
  • the average tower built by business graduates is just 25 cm high
  • recent graduates from kindergarten build structures of 66 cm